A well-developed identity system, or Brand, helps define an organization. It describes the culture, differentiates and positions the organization within the context of the larger community, and ensures that messages sent to and received by appropriate target audiences are clear and consistent.
Using established graphic elements and guidelines consistently in all marketing and outreach approaches sets your company or organization apart from other similar organizations through visual familiarity.
Brand identity is more than a logo, it includes elements like colours, design, logo, name, symbol and tagline. But it also involves intangibles such as thinking, feelings and expectations.
Graphic design and social media management services provided for wealth management company focused on high-net-worth clientele. Various awareness raising ad campaigns created with a focus on key corporate values: transparency, innovation, and leadership.
Re-branding project undertaken for national choral festival (Calgary, Alberta – 2018). Regional handover of quadrennial event hosting required update of existing brand to reflect new host location (Ottawa 2014 –> Calgary 2018)… Read the rest