Series of 9 sub-brands / logos developed by Mountain Communications to promote community-based support groups.
All groups operate under the auspices of Calgary Outlink, but still sought to retain independent identities as outreach mechanisms within the diverse communities being served.
Key concepts included a subtle but colourful reflection of the main organization’s brand, in addition a desire for a simplified icon that could be used in numerous applications. Focus was primarily on versatility and possibilities of creating additional icons due to an anticipated expansion of the organizations’ available support groups.
