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Home » Projects » Unison Festival 2018
Branding & Business Development Collateral Content Development Graphic Design Profile Web Design

Unison Festival 2018

by mountaincoms|Published July 12, 2016-Updated November 12, 2021

Re-branding project undertaken for national choral festival (Calgary, Alberta – 2018). Regional handover of quadrennial event hosting required update of existing brand to reflect new host location (Ottawa 2014 –> Calgary 2018)

Key concepts for logo included the integration of the existing brand with additional regional features. Overall logo shape reflects a cowboy hat, a nod to the “western” history, including the annual Calgary Stampede, of the future host city. The ribbon also echoes the city’s iconic Saddledome. A light font treatment conveys the youthfulness and dynamic energy of the 2018 host city.

Work included:

  • Logo update
  • Concept designs and print management for merchandise / T-shirts
  • Complete rebuild of existing festival website and content update
  • Business cards for key staff members
  • Print ad (seen in GALA Festival Choruses schedule of events / badge insert)
  • Unison promo graphic
  • Unison save the date graphic
  • Rainbow skyline promo banner
  • Unison webpage
  • Unison webpage
  • Unison webpage
  • Board business cards
  • Unison Festival logo 2018

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Related

  • Branding
  • event
  • festival
  • graphic
  • logo
  • non-profit
  • online
  • unison
  • unisson
  • web

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